Perhaps inspired by the success of their neighbor High West (and perhaps the legacy of ancestors' Kentucky moonshiner past!), owner and head distiller Rob Sergent set up shop in 2016 in the beautiful Wasatch Mountains at a 6,900' elevation on top of a mountain aquifer outside the center of Park City. Rob has created an impressive lineup of well-crafted spirits beginning with his Persistent Vodka. Made entirely from corn and distilled ten times, the pleasant aroma avoids the rubbing alcohol character of so many commercial vodkas. Using Tito's formula without the phony glycerol added, it has a satisfying, nearly sweet taste.