The reddish hue definitely reflects the sour cherry infusion, but the nose is pure gin. It's when you put this uniquely flavored gin in your mouth that the surprise is about to happen. It is not a liqueur; it's only slightly sweet in the entry, but the flavor has an essence of dark Maraska cherries, for sure, and not an overt, syrupy sweet cherry flavor. Samantha took a sip and thought it might make a good martini. I would just pour some over a giant ice cube and sip it while the ice slowly melts. 37.5% alcohol.