AgaveLuz Tequila - Passion You Can Taste
A lot can be seen when working in one industry for twenty years. For Pamela Maria De La Luz, she saw a lot of changes in the tequila industry with two decades in the business. Pamela saw a change from producers making beautiful, clean, straight forward Tequila to a race to see who could get the next big celebrity to endorse or start their own brand. Seeing some brands go from letting the magic that is agave shine on its own, to using artificial flavors, colors, even using under-matured Agave to make their products. These changes led to Pamela wanting to make some of her own, so she teamed up with Tequila Las Americas (NOM 1480) to make her own label of organic Tequila – AgaveLuz.
In all AgaveLuz tequilas, there are only two ingredients; 100% organic certified agave and natural water. The yeast used for fermentation is all ambient aka. naturally occurring. I was fortunate enough to meet Pamela this January, and it was inspirational to see her passion for her brand. She told me that she tasted through at least twenty different reposado tequilas from the Tequila Las Americas distillery before finding the right one. She also mentioned that part of the reason she partnered with Tequila Las Americas is because through their twenty years in the business, they never changed their philosophy of growing organic agave.
Pamela's passion is also seen with the charitable work she does through the AgaveLuz brand.
As a proud animal lover, Pamela has many pets at home. I can't remember the total number, but I want to say she has at least 8 cats and dogs. Every bottle sold supports AgaveLuz's mission to save animals. Part of the proceeds from every sale go to Spay4LA, Pets for Life (humane society), or Last Chance for Animals. All three are organizations that Pamela supports personally as well. We are currently carrying three of the four expressions available from AgaveLuz, but keep an eye out for the twelve-year Extra Anejo in the future! Pamela's Blanco, Reposado and Anejo all fall in line with the kind of Tequilas we love supporting at The Wine Country – clean, delicious, and made with love.
AgaveLuz Organic Tequila Blanco
A creamy mouthfeel up front coats the palate. Vibrant grassy characteristics pair with hints of lime zest. Soft notes of vanilla on the finish. Very classic Tequila Blanco profile that will please any fan of this category.
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AgaveLuz Organic Tequila Reposado
Aged for six months in American White Oak barrels. Vibrant orange zest leads to light notes of caramel. Hints of oak spice bring out savory white pepper on the finish.
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AgaveLuz Organic Tequila Anejo
Aged for eighteen months in American White Oak barrels. Rich combination of caramel and vanilla bean up front. Light notes of white pepper and dark cocoa with hints of grassy flavors and a touch of orange zest. Despite being aged for a year and a half, there is still a lightness and a brightness to this spirit.
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